Actress Yara Shahidi teamed up with Meta (The Facebook Company) to create Yara’s Day Off, a Facebook Watch TV series that connects the “Grown-ish” actress with various celebrity friends for an entire day as they sit down for “organic conversations” and pursue adventures. Each episode follows Shahidi as she embarks on a fun-filled day with a different celebrity, who plans various activities with the actress. Nas, Amanda Seales, Swae Lee and others hang out with the “Grown-ish” actress on the Facebook Watch show.
The Ask: Create awareness about Yara Shahidi’s Day Off episodes. Produce and distribute vertical format social media assets on Yara’s Instagram and Facebook pages. Collaborate with press outlets for publication of 26 exclusive press release clips.
The Strategy: Produce 5 assets per episode to market the upcoming release of each full episode. Publish on and manage Yara's Instagram and Facebook accounts. Distribute for amplification on social media pages relevant to the targeted audience. Coordinate 26 press releases, manage communication with PR teams on distribution, publish press release assets.
My work was mainly focused on collaborating with the creative team to develop 40 digital assets with topics that influenced the sentiment of the episodes, and then distributing this content using a targeted marketing strategy. Target an audience that would feel engaged to discuss about the episodes through “Act, Think, Laugh” moments.
Accomplishments:
