What I accomplished last year:

• Published 45 news releases, increasing output by 32% (compare to 34 news releases previous year)

• Released 47 “In the News” features, increasing output by 68% (compare to 28 “In the News” Features previous year)

• Created 41 modern hero banner designs to ensure home page is always fresh

• Built original web pages for new campaigns launched, including Your Morning Briefing Series, Where to Start Cybersecurity Series, and IP Blueprint Series

• Audited current website design and drafted list of suggested updates for future redesign

• Collaborated with the HR Team to keep website up-to-date with current career opportunities for laterals, paralegals, and professional staff

• Maintained Summer Program and Scholarship Program pages with up-to-date information in collaboration with HR Team

• Provided concisemonthly Google Analytics reports with in-depth insights

• Set up internal IP address filters in collaboration with IT Team for Google Analytics accounts

• Generated comprehensive new GA4 Reporting Template to incorporate attorney bio page traffic, user behavior flow charts, and top visited pages on hselaw.com

• Produced and sent 257 email campaigns to clients and contacts

• Produced and sent 59 LEGALcurrents thought leadership email alerts, reformatting and publishing the content on helaw.com, increasing output by 26% (compare to 47 LEGALcurrents email alerts previous year)

• Created and sent 7 practice group newsletters to clients and published each piece to our website, increasing output by 75% (compare to 4 newsletters previous year)
  Examples: Securities Fall Newsletter, EB Year-End Checklist

• Created and sent Alumni Newsletters to HSE alumni list

• Generated new monthly email marketing reports with insights on the firm’s top engaged clients

• Aggregated data and delivered 84 Email Engagement Reports/ Campaign Reports to attorneys, providing feedback for improvement

• Refreshed Email Engagement Report template to share data with attorneys

• Produced Holiday gifting announcement for attorneys, researching new gifting options, designing email banner, and collaborating with BD Team for accurate gifting/holiday cards information

• Developed 72-page attorney social media educational training presentation & Key Takeaways Checklist, providing personalized live training for various practice groups/partners throughout the year

• Designed the firm’s first motion graphic animations for social media

• Created 22 new graphic design templates in Canva with modern touch and invisible attorney headshot backgrounds

• Introduced video reel content to HSE’s social media accounts, increasing post engagement by over 2,000%

• Created and published 238 unique Linkedin social media posts and 331 total posts across IG and LI, increasing output by 159% (compare to 92 Linkedin posts previous year)

• Created 22 new graphic design templates in Canva with modern touch and invisible attorney headshot backgrounds

• Introduced video reel content to HSE’s social media accounts, increasing post engagement by over 2,000%

• Created and published 238 unique Linkedin social media posts and 331 total posts across IG and LI, increasing output by 159% (compare to 92 Linkedin posts previous year)

• Launched first Linkedin Paid Ad Campaign (pay-per-click ads) utilizing video reels for Preventing Discrimination and Harassment in the Workplace Program promotion, tracking results in a comprehensive Linkedin Ad Campaign Report

• Developed “What Are Other Firms Posting?” Research Presentation, examining how other law firms and attorneys successfully use LinkedIn to grow their practices and provide suggestions for strategic implementation of learnings

• Conducted research and developed 47-page firm social media hashtag strategy

• Launched “Where to Start” Privacy & Data Security Social Media Series and Infographics, building web pages, filming and editing video reels with attorneys, and designing infographic resources
  Infographic

• Provided personalized feedback to attorneys by auditing their LinkedIn profiles and implementing specific improvements, optimizing their profiles for them, or creating Linkedin accounts for them from scratch

• Held frequent Social HP platform training sessions to teach new attorneys how to effectively utilize the platform, empowering attorneys to contribute to the firm’s brand reach across social media platforms 

• Created and published posts for current job openings as needed to support HR Team

• Presented marketing “Best Practices” Reports in the form of PowerPoint presentations and detailed notes, sharing my suggested strategic actions for the firm with the BD Team

• Launched 2 brand new recurring webinar Series, generating average session attendance rate of 70% (compare to industry average webinar attendance rate of 40%)

• Hosted 22 webinar sessions, including: designing website hero banner, recording video reels and creating graphics for social media promotion, building event web pages, building registration form, drafting/sending invitations and reminder-to-attend emails, hosting attorney practice session, shopping for “set props”, setting up “set” furniture and technology, managing live Zoom session, filtering through chat, building post-event survey, sending thank-you email, providing on-demand recording, aggregating analytics for post-event report, etc.

• Recorded, edited, published, and promoted 3 LEGALnotes podcast episodes 

• Promoted 46 attorney and firm events

• Hosted Spring CLE Specialty Summit, making sure that the program was recorded, technology was running smoothly, and questions in the chat were answered. Created and sent a series of event invitations, manually sent registration confirmation emails, built event web page, managed registration and attendance, created post-event feedback survey, and provided post-event report for firm leadership/attorney review, sent thank-you for attending email

• Analyzed Intranet design and provided UI/UX (user interface and experience) design suggestions to IT Support Specialist. Attended Intranet redesign meetings and provided input as needed

• Initiated a new organized project management workflow for the MBD team in Asana, building 16 parent portfolios with various sub-portfolios and projects, increasing productivity and team collaboration. Provided workflow implementation coaching to CBDO and BD Team