Vennio is creating exclusive community spaces that foster meaningful connections between top athletes and their biggest fans. Fans will be able to connect with their favorite athletes and other like-minded fans more easily than ever before. Vennio seeks to remove the barriers between athletes and their superfans and enable authentic connections.
Results:
Athlete Collaborations & Live Q&A Sessions on Discord
Marketing Event Coordination for Live Athlete Q&A Sessions and Real-Time Spanish > English Translations and Moderation
Content Strategy: 3 Key Content Layers
UGC -Content product by the community, for each other in response to prompts from Vennio or athletes directly. UGC should underpin the Vennio experience, creating peer-to-peer relationships that drive day-to-day engagement.
Athlete Reactive -Raw, unedited moments that athletes provide to members, often around subjects other than their sport, that help to showcase their personality and create a direct connection with fans.
Vennio Created -Both higher end content produced and lower level hygiene content seeking community engagement. The curated content is where Vennio takes an editorial role, feeding conversation starters for the platform and visual content that could be used by members outside of the platform.
Tone of Voice Mapping
Multi-Lingual Community Management
