Apartment List

Social Media Strategy & Content Activation

Apartment List is a leading online marketplace for apartment rentals, helping millions of people navigate one of life’s most stressful decisions: finding a place to live. With over 4 million listings on the platform, the challenge wasn’t visibility—it was differentiation and personality.

Objective

Build a cohesive social media presence that humanized the brand, strengthened audience connection, and reinforced Apartment List as a trusted, relatable guide in the rental journey.

Strategy

The approach focused on translating Apartment List’s value into platform-native storytelling. Rather than pushing listings or features, the strategy centered on humor, empathy, and real renter experiences—meeting users where they already were emotionally and culturally.

Execution

• Led strategy, planning, and reporting for both paid and organic social media

• Managed content across Instagram, TikTok, YouTube, Facebook, Twitter, and Pinterest

• Developed a consistent brand voice that reflected renter realities, frustrations, and wins

• Balanced evergreen educational content with timely, trend-driven posts

• Analyzed performance data to refine creative direction and channel prioritization

Outcome

The brand’s social presence evolved into a recognizable, human voice within the rental space—driving stronger engagement, clearer brand identity, and sustained audience growth across platforms.