Recruit Sheets
Product Marketing · Positioning · Launch Support
Recruit Sheets is a digital recruiting platform designed to simplify and modernize the collegiate sports recruiting process. By consolidating athlete profiles and coach recruiting files into a single system, the product removes friction and improves access for high school and club athletes navigating a complex, high-stakes journey.
The platform is built around principles of accessibility, equity, and empowerment, making it easier for athletes to be seen and evaluated on their merits.
Objective
Support product adoption by clearly communicating Recruit Sheets’ value proposition and differentiating it from traditional recruiting workflows. Make the product intuitive, credible, and emotionally resonant for athletes and families.
Product Marketing Approach
The focus was on translating product functionality into clear user value, while reinforcing trust and confidence at a critical decision point in an athlete’s journey.
Key priorities included:
Clarifying positioning around accessibility and ease of use
Making abstract recruiting workflows tangible through visual storytelling
Reinforcing emotional drivers such as confidence, opportunity, and empowerment
Execution
Developed product-forward visual assets to communicate core features, workflows, and user benefits
Designed interactive graphics that demonstrated how the platform simplifies recruiting tasks
Created launch-support content that balanced functional clarity with emotional resonance
Wrote and edited press releases and blog content to support awareness and early adoption
Ensured consistent messaging across visual and written assets to reinforce positioning
Outcome
Strengthened product clarity and differentiation at launch
Helped reduce cognitive friction for new users by making the product easier to understand
Supported early adoption by aligning messaging with user needs and motivations
