Swordplay LA is one of the oldest fencing and theatrical combat studios in the Burbank and Los Angeles area. The fencing program offers training of all levels and most ages in the three fencing weapons: foil, sabre, and epeé. Their stunt fighting program focuses on sword training, weapons combat and fight choreography, specifically for actors, motion capture performers, and stunt performers. The stunt fighting program is one of the first of its kind, integrating contemporary approaches and modern inspiration into the curriculum.
The Try Guys x Swordplay LA Collaboration
Results:
Increase impressions by 1,260% and engagement rate by at 216% in 3 months
Manage Yelp Business Page
Plan pay-per-click (PPC) campaigns for special services as requested
Plan and execute social media campaigns for promotions, specials, etc.
Draft and submit budgets for social media campaigns
Create social media calendars on a monthly basis, submit for approval before posting
Align digital marketing strategy with company goals and brand
Post on Instagram, Facebook, and TikTok regularly
Manage Yelp account and reviews
Create graphic fliers for newsletters
Use online presence to keep customers updated on company news
Generate and manage a library of visual media for use in marketing campaigns
Implement proven social media marketing tactics to generate new business leads
Submit monthly analytics reports detailing social media contributions towards company goals
Manage email marketing campaigns for sales and student newsletters
Create landing pages to acquire sales purchases
Curate and publish content to IG and FB 5x per week, and introduce TikTok at 2x per week
Design animated graphics that represent brand aesthetic for campaigns and special events
Create online landing pages to sell themed summer camps and training intensives, and run email campaigns to promote sales
Manage lead generating paid ad sets through FB and IG 2x per month