Accomplishments:

• Manage an integrated marketing campaign

• Increase target audience engagement rate by 1,096% and target audience reach by 2,525% in 3 months

• Oversee development and implementation of marketing strategies for our social media presence (FB, IG, LI, YT). This includes creating content strategy, responding to and interacting with followers, and gaining visibility with target foundations and funding partners

• Write email copy for monthly newsletters to funders

• Search for, establish, and nurture relationships with other non-profit organizations, scientists, and NGOs within our niche through marketing strategies

• Plan and execute digital campaigns (paid and organic) to build community online; effectively use SEO keywords and topic trends

• Acquire information about our projects through collaboration with team in Palau, Micronesia

• Write copy persuasively and effectively that is consistent with positioning to increase reach and engagement

• Use tools like Hootsuite, Google Analytics, MailChimp, and Asana for project management among others

• Edit and create graphic designs that align with our brand

• Have an understanding of our audience and how language and messaging have to be adjusted for different platforms

• Create weekly schedules, goals, deadlines, and monthly/quarterly projections

• Research trends in the conservation sector and marketing performance of similar organizations (learn from them)

• Set key performance indicators (KPIs) for campaigns

• Regularly evaluate marketing performance and make course corrections as needed: analyze data, identify trends in customer interactions, evaluate engagement, recommend and implement changes

• Recommend blogging strategy for websites, content, frequency, etc. and execute it

• Create a list of potential funding partners and develop relationships for brand awareness to open the door for future funding

• Run a giveaway campaign to target highly engaged consumers