Bold Ideas, Real Impact.

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Bold Ideas, Real Impact. 〰️

My name is Kaitlyn Riedel.

I’ve spent the last decade shaping positioning, go-to-market strategy, and full-funnel campaigns across education, SaaS, agency, and highly-regulated environments.

Driven by curiosity and built on purpose, my bold thinking meets thoughtful execution. Let’s create something meaningful together.

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A Little Context

  • I’m a marketing strategy and operations leader who likes clarity.


    I build the plan, the system, and the execution so teams stop guessing and start compounding results. I’ve done that across education, SaaS, agency, and highly regulated environments.

  • I help teams translate complexity into action.


    That usually looks like go-to-market strategy, lifecycle programs, positioning, and campaigns that are measurable and repeatable. If the work sits between strategy and execution, I’m in my element.

  • I’m structured, calm, and collaborative.


    I ask tough questions, make decisions with imperfect information, and keep things moving without creating chaos. I’m the person people trust when the playbook doesn’t exist.

  • Education is where my career started and where my instincts were formed.


    I’ve taught, instructed, and built programs across classrooms, studios, and digital platforms, working directly with students, families, educators, and school leaders. From martial arts instruction to online ESL teaching to edtech SaaS, these experiences continue to shape how I think about adoption, trust, and long-term engagement.

Where I started…

This is where it started for me.

Teaching Taekwondo is also where I learned marketing in its most human form. I wasn’t just instructing students, I was building programs, growing enrollment, retaining families, and creating systems that kept people engaged year after year. Working directly with students, parents, early learning academies, school districts and administrators taught me how trust is earned, how messaging spreads through communities, and how consistency drives long-term adoption.

Those lessons became the foundation for how I approach growth, lifecycle strategy, and engagement today.

I continue to invest in learning the tools that help me do the work better.

Testimonials

  • "I've had the good fortune and absolute pleasure to work alongside Kaitlyn. I can say with confidence that her work ethic and kindness are unmatched. Here's what you can expect from Kaitlyn: She guides strategy and outcomes without hand-holding. She simplifies complex, high-stakes problems into concise solutions. She’s forward thinking and passionate about staying educated on industry trends. She’s a reliable, steady, trusted partner to her team and leadership."

    —Julie Bellanca, Business Development Manager

  • "Kaitlyn is someone who will fully dedicate herself to achieving client success. She’ll take the extra time to customize her approach to her clients and isn’t afraid to roll her sleeves up to learn new skills! She’s multi-talented and detail oriented—this allows her to provide value both in her strategic approach & also efficient systems that the entire team benefits from."

    —Erin Thobias, Founder of Social InterAction LLC

  • "I hired Kaitlyn to develop and execute a workflow for content publishing…she surpassed my expectations for this newly created position. Kaitlyn seamlessly handled distribution for a high volume of content on a daily basis, closely collaborating with me to ensure all team KPIs were met. Most impressively, though, she went above and beyond to track social performance—of her own volition—in an effort to optimize our content. This work ethic extended to various client projects, as well."

    —Hunter Lacey, Associate Director of Social & Content Strategy

  • "Kaitlyn is an incredibly hard worker and a self-starter...she always went above and beyond to help producers gain that extra "edge" when creating new content. Her analytics and learnings were invaluable when we worked together. She shares here knowledge openly and always has an insight into something that can help. I could always count on Kaitlyn to achieve seemingly impossible deadlines!

    —Danny Berger, Founder of Danny Berger Studios

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Questions? Say hi.